Goodyear announces its return to the automobile competitions at European and international level, developing a new range of tires with which it will participate in the FIA World Endurance Championship (WEC), including the 24 Hours of Le Mans race.
The FIA World Endurance Championship consists of long distance races that take place on four continents including the 24 Hours of Le Mans, a race in which cars equipped with Goodyear tires have won 14 times.
Goodyear has chosen endurance racing in cars as the first step on their return to first level competitions, as it is a very suitable platform to demonstrate the technologies present in their tires on a wide range of prototypes and very different GT cars. each other, as explained by the Director of Motorsport, Ben Crawley: "The nature of these races, which range from 4 to 24 hours, makes the choice and strategy of the tires fundamental, which is a motivating challenge for our technological team in our European innovation centers, before Explore other competitive opportunities for the brand. "
Goodyear has been developing a new range of tires for the prototypes that run the 24 Hours of Le Mans for more than a year at its innovation centers in Hanau (Germany) and Colmar-Berg (Luxembourg). The tires will be developed and manufactured together with the latest range of Goodyear tires for street cars, the Eagle F1 SuperSport launched this year for high performance sports cars and track days, ensuring that the transfer of technology and knowledge between the ranges for the road and for the competition is optimized, thus benefiting the performance of both. The Goodyear tires will debut at the start of the 2019/2020 season of the World Endurance Championship at Silverstone in August.
This return marks the return of the famous brand to sports car racing worldwide in one of the most emblematic places of the competition. With more than 250,000 attendees, Le Mans is one of the sporting events with the highest individual attendance in the world. "Motor sports are still very popular globally," Crawley continued. "It's an ideal platform to engage consumers around the legacy, passion, innovation and technology that make up Goodyear's history in the competition."
"We will focus on car endurance races at the beginning, before applying what has been learned to other categories of the competition, either in endurance competitions or in other types of races" Crawley added.
Goodyear has a great history in motor sports. In addition to the 14 victories in the 24 Hours of Le Mans, Goodyear tires got 368 victories in the Formula 1 Grand Prix, a record that remains unbeaten. Goodyear also has considerable experience in sports car racing after decades of success competing in the American IMSA and NASCAR.